Shopify Email alternative
Shopify Messaging and Campaign Autopilot vs tinyAlbert.
Honest comparison
Mailchimp alternative for Shopify: tinyAlbert vs Mailchimp
Mailchimp is an email marketing platform with a free plan for 250 contacts and paid Essentials, Standard and Premium plans priced by contact tier, each with a monthly send limit. tinyAlbert is the Mailchimp alternative built only for Shopify: it writes a year of campaigns and six automations in your brand's voice, from $3 a month, with unlimited sends.
At a glance
- tinyAlbert
- AI email marketing app for Shopify. Writes a year of campaigns and core automations in your voice. From $3/month for 100 contacts, priced by contacts, unlimited sends, 7-day free trial. Rated 4.7 from 80 App Store reviews.
- Mailchimp
- Email marketing platform. Free plan: 250 contacts, 500 sends a month, no automation flows. Essentials, Standard and Premium priced by contact tier, with sends capped at 10x, 12x or 15x your contacts.
- Best for
- Mailchimp: very small lists that only send occasional campaigns, or businesses beyond Shopify. tinyAlbert: Shopify stores that want email marketing done for them.
Side by side
How do tinyAlbert and Mailchimp compare?
| tinyAlbert | Mailchimp | |
|---|---|---|
| How it's priced | One plan by contacts, unlimited sends | Essentials, Standard and Premium, priced by contact tier |
| Send limits | No limit on sends | Monthly sends capped at 10x (Essentials), 12x (Standard) or 15x (Premium) your contacts |
| Free option | No free plan; 7-day free trial | Free plan: 250 contacts, up to 500 sends a month (250 a day) |
| Paid entry price | $3/month for up to 100 contacts | Set by contact tier on Mailchimp's pricing page; Mailchimp's pricing page also shows a 50% off for 12 months offer |
| Automations | 6 ready-written automations in every plan, including abandoned cart and welcome | No automation flows on the free plan |
| AI writing | Every campaign and automation written in your tone, in every plan | Generative AI on Standard and Premium |
| What happens at setup | A year of campaigns, 6 automations and 4 signup forms are written for you to review | Not stated on the Mailchimp pricing page we checked |
| Platforms | Shopify only; installs from the Shopify App Store | Not covered in this comparison |
Sources: each company's own pricing page. Mailchimp compare plans · tinyAlbert app and App Store listing.
Which one fits
Which should you choose for your store?
Mailchimp is the better choice if…
- You have 250 contacts or fewer, send fewer than 500 emails a month and don't need automation flows
- You run email for a business that isn't on Shopify, since tinyAlbert works with Shopify stores only
- You want to write and design every email yourself
tinyAlbert fits better if…- You sell on Shopify and want abandoned cart, welcome and win-back emails written and ready
- You want a whole year of campaigns planned for your store's seasons
- You'd rather not count sends: tinyAlbert has no send cap at any tier
- You want AI writing in every plan, not only on higher tiers
- You want authenticated sending and inbox-recovery segments from day one
Cost at your size
What would each cost, and how much could you send?
tinyAlbert's price is set by contacts with no send cap. Mailchimp's price depends on plan and contact tier, and each plan caps monthly sends at a multiple of your contacts.
| List size | tinyAlbert | Mailchimp monthly send cap (Essentials · Standard · Premium) |
|---|---|---|
| 250 contacts | $5/month, unlimited sends | Free plan: 500 sends a month (250 a day), no automation flows |
| 500 contacts | $10/month, unlimited sends | 5,000 · 6,000 · 7,500 sends |
| 2,500 contacts | $45/month, unlimited sends | 25,000 · 30,000 · 37,500 sends |
| 10,000 contacts | $162/month, unlimited sends | 100,000 · 120,000 · 150,000 sends |
Mailchimp send caps calculated from the 10x, 12x and 15x multiples on Mailchimp's compare-plans page; its US dollar price for each tier is on mailchimp.com/pricing. tinyAlbert tiers from the tinyAlbert app and pricing page. See every tinyAlbert tier.
Switching
How do you switch from Mailchimp to tinyAlbert?
You can run both while you move, as long as only one tool sends each automated email.
1
Install tinyAlbert
From the Shopify App Store. Your Shopify customers sync automatically.
2
Answer four questions
Layout, tone, language and your store. tinyAlbert writes your year of email.
3
Pause duplicates
In Mailchimp, pause any automated email that does the same job as one you switch on in tinyAlbert.
4
Switch on and track
Toggle on what you want, then watch revenue and orders in the dashboard.
Compare more
All comparisonsHow does tinyAlbert compare with other options?
Klaviyo alternative
Active profiles and free plan limits vs tinyAlbert.
Omnisend alternative
Free, Standard and Pro plans vs tinyAlbert.
Agency vs AI
What an agency does, and what tinyAlbert does.
Is Mailchimp free?
Mailchimp has a free plan for up to 250 contacts, with a maximum of 500 sends a month and 250 a day. Automation flows are not included on the free plan.
How is Mailchimp priced?
Mailchimp's paid plans, Essentials, Standard and Premium, are priced by contact tier. Each plan caps monthly sends at a multiple of your contacts: 10 times on Essentials, 12 times on Standard and 15 times on Premium. Prices for your contact count are on Mailchimp's pricing page.
Does Mailchimp include AI writing?
Mailchimp lists generative AI features on its Standard and Premium plans. tinyAlbert writes every campaign and automation in your brand's voice on its single plan, from $3 a month.
What does tinyAlbert do differently from Mailchimp?
tinyAlbert is built only for Shopify stores. At setup it writes a year of campaigns, six automations including abandoned cart and welcome, and four signup forms for you to review, and it charges by contacts with unlimited sends.
Will I lose my customers if I switch from Mailchimp?
No. tinyAlbert syncs your customers from Shopify automatically when you install it. Nothing in Mailchimp or Shopify is removed.
Is tinyAlbert a good fit if I don't use Shopify?
No. tinyAlbert works with Shopify stores only. For email beyond Shopify, its sister product tinyEmail is a full email marketing platform.
See your year of email
before you decide
Install tinyAlbert and review everything it writes during the 7-day free trial. Then from $3 a month.