Honest comparison

Klaviyo alternative for small Shopify stores: tinyAlbert vs Klaviyo

Klaviyo is an email and mobile messaging platform priced by active profiles, with a free plan for up to 250 profiles and paid email plans from $20 a month. tinyAlbert is the alternative for small Shopify stores that want their email done for them: a year of campaigns and six automations written in their voice, from $3 a month.

At a glance

tinyAlbert
AI email marketing app for Shopify. Writes a year of campaigns and core automations in your voice. From $3/month for 100 contacts, priced by contacts, unlimited sends, 7-day free trial. Rated 4.7 from 80 App Store reviews.
Klaviyo
Email and mobile messaging platform. Free plan up to 250 active profiles and 500 email sends a month. Paid email plans from $20/month, billed by active profiles, each tier with a monthly send capacity.
Best for
Klaviyo: stores within the free plan's limits, or that want email and mobile messages in one account. tinyAlbert: small stores that want email marketing done for them.
Side by side

How do tinyAlbert and Klaviyo compare?

tinyAlbertKlaviyo
How it's pricedBy contacts, unlimited sendsBy active profiles (unsubscribed and suppressed profiles excluded); each tier includes a monthly send capacity
Free optionNo free plan; 7-day free trialFree plan: up to 250 active profiles and 500 email sends a month
Paid entry price$3/month for up to 100 contactsPaid email plans from $20/month
What happens at setupA year of campaigns, 6 automations and 4 signup forms are written for you to reviewNot stated on the Klaviyo pricing pages we checked
Voice and lookChoose 1 of 3 layouts, 1 of 7 tones and 1 of 10 languages once; brand kit with logo and coloursNot stated on the Klaviyo pricing pages we checked
ChannelsEmail (SMS coming soon)Email and mobile messages ($5 of mobile messages a month on the free plan)
Deliverability toolsDKIM, SPF and DMARC verified on day one; 12 inbox-recovery segments for Gmail, Yahoo, Microsoft and iCloudNot stated on the Klaviyo pricing pages we checked
SupportIn-app chat and the tinyAlbert help centreFree plan: email support for the first 60 days

Sources: each company's own pricing page. Klaviyo pricing · How Klaviyo pricing works · Klaviyo vs Mailchimp (Klaviyo) · tinyAlbert app and App Store listing.

Which one fits

Which should you choose for your store?

Klaviyo is the better choice if…
  • You have 250 active profiles or fewer and send under 500 emails a month, so the free plan covers you
  • You need email and mobile messages from one account today
  • You'd rather pay only for active profiles, with unsubscribed and suppressed profiles excluded
tinyAlbert fits better if…
  • You want a whole year of campaigns written up front, mapped to your store's seasons
  • You want your core automations already written when you install
  • Your emails need a specific tone, or one of 10 languages
  • You want unlimited sends at a price set only by your number of contacts
  • You want inbox-recovery segments by provider built in
Cost at your size

What would each cost your store?

tinyAlbert's price is set by your contact count alone. Klaviyo publishes its free plan and its starting price; the price at each profile count is shown on its pricing page.

List sizetinyAlbertKlaviyo
250 contacts$5/month (101–250 contacts), unlimited sendsFree plan: up to 250 active profiles, 500 email sends a month
500 contacts$10/month (251–500 contacts), unlimited sendsPaid email plans start at $20/month. Klaviyo's price for your active profile count, and the send capacity it includes, is on klaviyo.com/pricing
2,500 contacts$45/month (2,001–2,500 contacts), unlimited sends
10,000 contacts$162/month (9,001–10,000 contacts), unlimited sends

tinyAlbert tiers from the tinyAlbert app and pricing page; Klaviyo figures from Klaviyo's pricing pages. See every tinyAlbert tier.

Switching

How do you switch from Klaviyo to tinyAlbert?

You can run both while you move, as long as only one tool handles each automation.

1

Install tinyAlbert

From the Shopify App Store. Your Shopify customers sync automatically.

2

Answer four questions

Layout, tone, language and your store. tinyAlbert writes your year of email.

3

Pause duplicate flows

In Klaviyo, pause any flow that does the same job, such as abandoned cart or welcome.

4

Switch on and track

Toggle on what you want, then watch revenue and orders in the dashboard.

Compare more

How does tinyAlbert compare with other options?

All comparisons
FAQ

Klaviyo vs tinyAlbert: questions

More detail on abandoned cart emails, the AI campaign calendar and pricing.

Is Klaviyo free?

Klaviyo has a free plan for up to 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer usage a month, and email support for the first 60 days.

Klaviyo's paid email plans start at $20 a month. Klaviyo bills by active profiles, which excludes unsubscribed and suppressed profiles, and each tier includes a monthly send capacity. The price for your profile count is on Klaviyo's pricing page.

It depends on your list. tinyAlbert costs $10 a month for 251 to 500 contacts, and Klaviyo's paid email plans start at $20 a month. If you have 250 active profiles or fewer and send under 500 emails a month, Klaviyo's free plan costs nothing.

Not yet. tinyAlbert sends email only today; SMS is coming soon. If you need text messages now, Klaviyo includes mobile messaging.

No. tinyAlbert syncs your customers from Shopify automatically when you install it. Nothing in Klaviyo or Shopify is removed.

Yes, as long as only one tool runs each automation. Pause the Klaviyo flow that does the same job, such as abandoned cart, before switching on tinyAlbert's, so customers don't get two emails.

See your year of email
before you decide

Install tinyAlbert and review everything it writes during the 7-day free trial. Then from $3 a month.